Food and drink at 2026 Masters: Concession prices at Augusta still a huge bargain
Food and drink at 2026 Masters: Concession prices at Augusta still a huge bargain
Andrés Soto, USA TODAYTue, April 7, 2026 at 7:05 PM UTC
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There's a lot that makes the Masters a special event, aside from hosting the top golfers in the world at one of the most exclusive golf clubs there is. The merchandise is always highly sought-after, from Masters-branded polo shirts to garden gnomes.
And then, there's the food.
A trip to Augusta National isn't complete without taking a bite of either the signature pimento cheese sandwich or egg salad sold at concession stands all over the grounds. And if the Southern heat starts kick in, a Georgia peach ice cream sandwich is one of the best ways to cool off.
Another big draw about the concessions at the Masters is that they have always been reasonably priced, and that tradition continues this year, even with some marginal changes.
1 / 0One photo from every hole at iconic Augusta National, home of Masters
Azaleas are blooming, pine trees are standing tall and the dogwoods are flowering. The 90th Masters Tournament is set to begin at the Augusta National Golf Club. See one image from each hole of the fabled course. Tiger Woods watches his approach shot on the first hole, named Tea Olive, during the third round of the 2022 Masters at Augusta National Golf Club. The par-4, 445-yard hole has a slight dogleg right that plays uphill.
Here's a look at how much patrons at the year's first major golf championship can expect to shell out for food:
Masters concession prices in 2026
Three items have slightly increased in price this year. The blueberry muffin and southern cheese straws are both up to $2.50 from $2 a year ago, and cookies are now up to $2, a 25-cent increase from last year.
However, all the other traditional Augusta National staples will stay at the same prices as they were in 2025. In fact, the price of the egg salad and pimento cheese sandwiches hasn't increased since 2002.
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Egg Salad: $1.50
Pimento Cheese: $1.50
Masters Club: $3
Pork Bar-B-Que: $3
Chicken Salad on Honey Wheat: $3
Ham & Cheese on Rye: $3
Georgia Peach Ice Cream Sandwich: $3
The savory tomato pie, an empanada-style handheld that made its limited debut a year ago, is back on the menu in 2026. It will be priced at $3.
Beverages, too, remain the same as last year.
Soft drinks: $2
Iced tea/bottled water: $2
Beer/wine: $6
Augusta National also serves a special wheat ale called "Crow's Nest," which replaced Blue Moon ale in 2021 and also sells for $6.
Why is food so cheap at the Masters?
Every year fans in attendance share their favorite treats and rave about how the prices are a throwback to decades earlier. And they're right, it's all intentional.
Masters 2026: Predictions, sleepers, longshots at Augusta National
“We believe that one of the reasons the Masters is popular with patrons of the game is because they can obtain good food and drink at reasonable prices,” former Augusta National chairman Clifford Roberts wrote in his 1976 book, “The Story of Augusta National Golf Club.”
Even with inflation spiking the costs of food across the nation, The Masters has held true to this philosophy.
This article originally appeared on USA TODAY: 2026 Masters concessions prices: Sandwiches still a huge bargain
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