Paris Hilton Serves 'Attitude' in Karl Lagerfeld Campaign About Being 'Unapologetically Yourself' (Exclusive)
- - Paris Hilton Serves 'Attitude' in Karl Lagerfeld Campaign About Being 'Unapologetically Yourself' (Exclusive)
Skyler Caruso, Brittany TalaricoFebruary 12, 2026 at 9:30 AM
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Paris Hilton stars in Karl Lagerfeld's Spring-Summer 2026 campaign, "From Paris with Love"
The fashion icon spoke with PEOPLE about her involvement and how she defines luxury today
This campaign marks her second consecutive collaboration with the maison
Paris Hilton has done it again.
The fashion icon stars in Karl Lagerfeld's Spring-Summer 2026 campaign that brings her signature glamour and charisma to the sartorial scene, captured through the lens of Chris Colls at the maison's headquarters in Paris.
Titled "From Paris with Love," the campaign "really reflects" how Hilton is feeling right now, she tells PEOPLE. "Confident, balanced and comfortable in my own style."
Paris Hilton stars in Karl Lagerfeld's Spring-Summer 2026 campaign.
"It’s really about the attitude," Hilton says of the Karl Lagerfeld DNA that felt the most her when stepping into the house's campaign for a second consecutive year. "The tailoring gives it that strong Karl foundation, and then I bring the confidence and the fun."
She adds, "Once you put it all together, it just works and feels very natural."
Captured through the lens of long-time brand collaborator Colls at the maison’s headquarters, the global campaign spans the Karl Lagerfeld, Karl Lagerfeld Jeans and Karl Lagerfeld Paris collections.
Displayed in still images and playful digital storytelling, Hilton exudes ease and confidence as she moves through the maison, wearing pieces from the collection that align with the house's timeless codes.
Paris Hilton stars in Karl Lagerfeld Spring-Summer 2026 campaign.
Hilton, who shares two kids — son Phoenix, 3, and daughter London, 2 — with her husband Carter Reum, tells PEOPLE what luxury means to her now and how Karl Lagerfeld fits into her everyday lifestyle as a working mom.
"Karl believed in structure and elegance, but he also believed in being unapologetically yourself," she shares. "That really resonates with me. There’s a playfulness to the collection — it feels modern without trying too hard."
In addition to fashion, Hilton's kids influence her, too.
Paris Hilton stars in Karl Lagerfeld Spring-Summer 2026 campaign.
"My kids inspire me in such a big way," she shares. "Becoming a mom has completely shifted how I see everything and really pushed me to step into my most authentic self. Every chapter of my life brings something new, and I love channeling all of that into what I do."
The main campaign embraces the brand's signature black-and-white, Karl Lagerfeld Jeans introduces pop-inflected colors and Karl Lagerfeld Paris US reflects a fresh spring attitude and assured femininity.
Hilton's infectious energy elevates the Maison's aesthetic across all collections, resulting in a modern and empowered expression of style.
For the men's collection, Sean O'Pry is the star. His refined yet relaxed approach combined with his effortless chemistry with Hilton brings contemporary energy across ready-to-wear and accessories.
on People
Source: “AOL Entertainment”
